Gone North

As I have mentioned before, I am a self-proclaimed girly girl. So after moving to Madison, I tried to ignore one trend that was everywhere on campus...The North Face jacket. To me, these dark colored, streamline zip-ups were no match for my canary yellow peacoat with toggle buttons. However, after wearing a friend's North Face jacket while watching one particularly cold outdoor soccer game, I realized why the line was so popular...I was warm. A practical trend in Wisconsin, North Face products combine durability and warmth with designs, that even I must admit, are stylish for sportswear. However, when I went to purchase one last spring, I was surprised to discover The North Face store did not have a Madison location. How was this possible, when half the University of Wisconsin campus could be the company's spokesmodels? After searching many sportswear stores for the right size, style and color, I was finally forced to order online and wait for my jacket to be delivered. A frustrated shopper no more, I am happy to announce The North Face store has since opened a location right here at Hilldale. Now those looking to slip into one of their functional, sporty jackets for spring can do so at their own convenience.